Preliminary Analysis of 100,000 Amazon Searches using Google's Keyword Tool

Recently, I ran more than 100,000 words through Google's Keyword tool, showing results for search volume, clicks, etc. One of the things that popped out was that "amazon" was near the top. This was strange to me, but I realized that a lot of people must just start their search on Amazon by typing in the Google search bar.

This got me interested in doing a follow-on analysis, where I used bigrams that started with "amazon", using the same 100,000 words as used in the first little study. Despite the dictionary itself being from about 1991, I thought that this might reveal some interesting monthly patterns as to what people might be searching for on Amazon, as well as perhaps reveal some potential niche sites (or starting places for them). I am unsure of the the degree of reliability and quantity of the numbers from the Google's tool, but some of them seem to make sense.

No matter what, this is fascinating to me.

So, some preliminary results are summarized at, and a screenshot is below

What people may be searching for on Amazon
(site has results for about 2300 terms with
at least 50 searches per month, per Google's Keyword Tool)
Site is at

There are a few obvious trends:

  • Peaks in December before Christmas for many gift products
  • Peaks in "layaway" in the months leading up to December
  • School-related products being searched for in August(e.g., backpacks, textbooks, calculators, posters); and frequently a peak in January as kids head back to school
  • Sunglasses (and pools) peak in July
  • The "New Year's Resolutions" showing themselves in ellipticals peaking in January
  • Searches for costumes (and "fetish") peaking in October
  • Various odd peaks due to Amazon products/news (e.g., "drones", "Mom")
  • "China" peaking in August, perhaps due to wedding gifts

There are still a few things I'd like to make easy to do - for one, group products based on where the peaks seem to be (independent of raw numbers).

And this tiny sample, while interesting, really makes you think and be in awe of the magnitude and depth of data that search providers like Amazon, Google, and Facebook have.

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